Introducing the Genesis – Hyundai’s Luxury Line of Vehicles

Korean automaker and highly-popular market dominator Hyundai has recently announced that their hugely successful Hyundai Genesis model will be reworked as part of a broader release of the new Genesis brand, a planned auto lineup that Hyundai hopes will compete with the world’s foremost luxury brands for a spot in the parking spaces and garages of executives everywhere.

Following eight years and two distinct generations of Hyundai Genesis success, the new Genesis brand will build on existing technology and offer a lineup of high-end luxury performance vehicles to match brands like Audi and Lexus, all while trying to maintain a reasonable price point. This luxury initiative promises to bring up to six executive models that promise reliability, sporty performance, and excellent features to satisfy its high-profile drivers.

If you’re interested in learning more about the Genesis brand and what you can expect from its future enhancements, use the button below to request information on how you can reserve a Genesis and get behind the wheel as quickly as possible.

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Genesis New Luxury Models

Genesis New Luxury Brand Logo

Aside from the all-new winged “Genesis” logo, these vehicles will also particularly focus on providing an excellent ride along any road, especially where it comes to smooth handling and powerful performance capabilities under the hood. Genesis also plans to incorporate a more “human-oriented” design into their vehicles, increasing ergonomics while decreasing discomfort over long drives. And, in a shift from the conventional naming trend practiced by Hyundai, the Genesis lineup will follow a basic alphanumeric naming strategy including the letter G and a number – for example, the G80 and G90.

Genesis New Luxury Main Image

What’s New

The Genesis brand was introduced earlier this year with its impressive G90 sedan, a luxurious four-door with a powerful 311-hp V-6 engine and all the entertainment and convenience features you can ask for. Known as the EQ900 in Korea, the G90 is seen as a logical follow-up to the popular Hyundai Equus, a high-end model that never quite got off the ground under the Hyundai marque but promises unparalleled luxury with the improvements it has received under the Genesis brand.

Even the name “Genesis” means “new beginnings,” which is especially fitting given the bold new outlook that Hyundai has taken on making quality automobiles. With a process focused away from the feature-overload of luxury brands and oriented toward simplicity, utility, and driver customizability, the Genesis brand offers a luxury vehicle experience unlike many of the other options available today.


The G90 will be followed quickly by the G80, an evolution of the popular Hyundai Genesis sedan from which the brand gets its name. Featuring mainly ergonomic and interior improvements to the safety, tech, and performance systems, the Genesis G80 promises a supremely sporty ride in a luxury vehicle for a price that can seriously rival some of its more well-known and pricier competitors.


While these impressive and desirable new models are available now or will be shortly, we’re equally excited about the four other Genesis vehicles still in planning. These are scheduled to include at least one coupe and one SUV, meaning the Genesis brand is serious about taking their philosophy and high standards of auto-making to the next level and open up a wider range of vehicles for consumers to choose from.


Genesis plans to have all of its models completed and released by 2020 for a full Genesis lineup, many of which will be specifically designed toward autonomous driving technology to help minimize risk and maximize safety on the road. With such exciting options, available now and in the coming years, we’re more excited than ever to see how the future of the Genesis brand plays out – and we hope you are, too.

Genesis Information

The Genesis Comes To Keffer Hyundai

When you’ve decided it’s time to end all the waiting and get yourself into one of these luxury sedans, check out the selection of G90s, G80s, and other Genesis models available at Keffer Hyundai. With a friendly, knowledgeable staff able to answer all your questions about this new and upcoming brand, there’s simply no better place to find your Genesis than Keffer. It takes a bold person and adventurous spirit to join a movement when it’s young, and by being a part of the Genesis brand now you’ll be on the ground floor. So contact Keffer Hyundai and check out the Genesis brand today – before it’s too late.

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Keffer Hyundai

9010 E. Independence Blvd. Matthews, NC
Phone: (704) 243-9815


Phone: (704) 243-9815


Phone: (704) 243-9815


Phone: (704) 243-9815

35.1420194 -80.7212274
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Keffer Hyundai
Keffer Hyundai
9010 E. Independence Blvd.
Matthews, NC, 28105 United States
(704) 243-9815
Keffer Hyundai 35.1420194, -80.7212274.